All tools
Engagement Rate Calculator
Marketing & SEO
Turn followers, likes, comments and shares into a live engagement score.
Your numbers
Rate = (likes + comments + shares) ÷ followers × 100. Enter counts for a single post, or averages across recent posts.
Engagement rate
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Add your follower count to see the score.
What is the Engagement Rate Calculator?
The Engagement Rate Calculator measures how actively your audience interacts with a post. It uses the formula (likes + comments + shares) ÷ followers × 100, and rates the result so you can compare posts or pitch sponsors.
How to use this tool
- Enter your follower count.
- Enter likes, comments and, optionally, shares for a post.
- Read your engagement rate and its rating.
Frequently Asked Questions
This tool rates above 3% as excellent, 1% to 3% as average and below 1% as low. Benchmarks vary by platform and account size.
Yes. The formula works for any platform with followers and interactions.
No. Shares are optional.