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UTM Campaign Name Cleaner

Marketing & SEO

Turn messy campaign names into clean, lowercase, hyphenated UTM values in one paste.

Messy campaign names

Cleaned (5)

summer-sale-2026
black-friday-promo-us
q4-retargeting-lookalike-1
cafe-launch-email-3
brand-awareness-video

What is the UTM Campaign Name Cleaner?

The UTM Campaign Name Cleaner standardizes campaign names so your analytics reports don't split one campaign into several rows. Google Analytics treats 'Summer Sale', 'summer_sale' and 'summer-sale' as three different campaigns. Paste a list and every line is converted to lowercase, spaces and underscores become hyphens, and special characters are removed.

How to use this tool

  1. Paste your campaign names, one per line.
  2. The cleaned list appears instantly on the right.
  3. Click Copy All to copy every cleaned name.

Frequently Asked Questions

UTM parameters are case-sensitive in Google Analytics, so 'Facebook' and 'facebook' show up as separate sources. Using lowercase everywhere keeps reports consolidated.

Anything other than letters a–z, numbers and hyphens. Accented letters are converted to their plain form (é → e), and repeated or trailing hyphens are collapsed.

No. Blank lines and lines with no usable characters are dropped from the cleaned list.

No. Everything runs in your browser, so nothing is uploaded to a server.