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Retail Profit Margin Calculator
Everyday Utilities
See margin, markup and profit per sale from your cost and selling price.
Profit Margin
60.0%
You keep $17.99 on every $29.99 sale.
Profit per item
$17.99
Markup on cost
149.9%
Total revenue
$2,999.00
Total profit
$1,799.00
Margin = profit ÷ selling price. Markup = profit ÷ cost. A 50% margin is a 100% markup — they are not the same number.
What is the Retail Profit Margin Calculator?
The Retail Profit Margin Calculator shows how much you actually keep on each sale. Enter your cost per item and selling price to see the profit margin (profit as a share of the price), the markup (profit as a share of the cost), and profit per item. Add a unit count to see total revenue, total cost and total profit for a batch of sales.
How to use this tool
- Enter your cost per item and selling price.
- Optionally add how many units you expect to sell.
- Read the margin, markup and per-item profit cards.
- Copy the margin or reset to try another product.
Frequently Asked Questions
Margin is profit divided by the selling price; markup is profit divided by the cost. A product that costs $10 and sells for $20 has a 50% margin but a 100% markup.
It varies widely by industry. Many retailers aim for a gross margin between 20% and 50%; the card turns green at 40% or above, amber from 15% to 40%, and red below 15% or when you sell at a loss.
No — this is gross margin per product. Enter your full landed cost per item (product, packaging, shipping to you) for the most useful number.
No. Everything runs in your browser, so nothing is uploaded to a server.